D2C healthy snacks brand Open Secret has raised Rs 50 crore in a new funding round as it looks to scale its retail footprint, strengthen supply chain operations, and expand its product portfolio. The round includes Rs 30 crore in primary equity from Desai Brothers Group, while the remaining capital has been raised through institutional debt.
Founded in 2019, Open Secret sells healthier alternatives across categories such as cookies, biscuits, chips, and protein snacks. The company has positioned itself in the growing clean-label and better-for-you food segment, where demand has increased as consumers seek healthier snacking options.
Funding to support retail expansion and operations
The fresh capital will be used to expand the company’s offline retail presence, improve supply chain capabilities, and support product innovation. Open Secret is also expected to strengthen its manufacturing and distribution network as it scales its operations across India.
The investment from Desai Brothers Group adds a strategic manufacturing and distribution partner to the company, while the institutional debt component provides additional capital for expansion without significant equity dilution.
Healthy snacking segment continues to attract investor interest
The latest funding comes as India’s healthy food and D2C snack market continues to see investor interest, driven by rising consumer demand for nutrition-focused packaged foods. Brands operating in the category are expanding beyond digital channels and increasing their presence in modern trade and general retail stores.
Open Secret has been growing its portfolio across sweet and savoury snacks and is targeting further scale over the next few years. The company plans to use the fresh capital to accelerate growth and strengthen its position in India’s competitive healthy-snacking market.
FAQs
1. What is Open Secret?
Open Secret is an Indian D2C healthy snacks brand that offers products such as cookies, biscuits, chips, and protein snacks made with a focus on better ingredients.
2. How much funding has Open Secret raised?
Open Secret has raised Rs 50 crore in its latest funding round, including Rs 30 crore in primary equity from Desai Brothers Group.
3. Who invested in Open Secret?
The funding round was backed by Desai Brothers Group, along with institutional debt financing.
4. How will Open Secret use the new funding?
The company plans to use the capital to expand its offline retail presence, strengthen its supply chain, and invest in product innovation.
