Everlite, the lightweight jewellery brand from Senco Gold & Diamonds, has appointed actor Wamiqa Gabbi as its first national brand ambassador. The partnership comes as the brand enters its next phase of growth, with plans to expand its retail footprint across India and strengthen its connect with younger, fashion-conscious consumers.
Everlite currently has 17 stores across 8 cities in 6 states and is looking to build on this presence as it expands further. Wamiqa’s appointment is part of this wider growth strategy, with the brand aiming to strengthen its identity and bring greater attention to lightweight jewellery as an everyday fashion choice.
Known for her contemporary style and expressive personality, Wamiqa represents a younger generation of consumers who view jewellery as an extension of personal style. Her association with Everlite reflects the brand’s focus on jewellery that fits easily into everyday wardrobes while still making a statement.
Everlite offers contemporary jewellery in 9K, 14K and 18K gold, along with diamond jewellery. Its collection includes earrings, rings, pendants, bracelets, bangles and more, designed for occasions ranging from everyday wear and workdays to evenings and celebrations.
Backed by the legacy of Senco Gold & Diamonds, Everlite focuses on combining fine jewellery craftsmanship with lightweight designs. Its Cloud9 collection, featuring 9K gold and diamond jewellery, is designed for easy day to night styling.
With Wamiqa Gabbi as its first national brand ambassador, Everlite is looking to build stronger consumer awareness as it expands across India and positions lightweight jewellery as a part of everyday fine jewellery.
Wamiqa Gabbi said, “I’ve always been drawn to jewellery that I can actually live in, pieces I can put on in the morning and forget I’m wearing, but that still make a look feel considered. That is what I love about Everlite. The designs have the detail and beauty of fine jewellery, but they feel incredibly easy and natural to wear.”
He further added, “Whether I’m dressing up for an evening out or keeping it simple during the day, I like jewellery that moves with me rather than dictates the look. That sense of freedom is something I really connect with, and it’s what makes being part of Everlite feel so natural.”
Commenting on the association, Joita Sen, Whole-Time Director & Head of Marketing and Design, Senco Gold & Diamonds, said, “Wamiqa represents the way jewellery is evolving today, more personal, more versatile and more effortless. She has a very distinct sense of style and the confidence to make every look her own, which makes her a natural fit for Everlite.”
She further added, “She embodies the modern Everlite woman, someone who wants jewellery to be part of her everyday wardrobe, rather than something reserved only for special occasions. We are delighted to have her represent the brand as we take the lightweight jewellery conversation to a new generation.”
