Fastrack Perfumes has collaborated with rapper DIVINE to introduce a limited-edition fragrance collection inspired by three of his popular tracks.
The collection includes three perfumes ‘Kohinoor’, ‘Baazigar’, and ‘Triple OG’ each named after one of DIVINE’s songs. The fragrances are designed around themes of confidence, individuality, and self-expression, drawing inspiration from hip-hop culture.
To support the launch, Fastrack Perfumes has released a campaign featuring DIVINE. The campaign consists of three films, with each one highlighting a different fragrance and its corresponding theme.
The collaboration is part of the brand’s efforts to connect with younger audiences through music-led partnerships and culturally relevant campaigns.
