Go Colors has announced Shraddha Kapoor as its first-ever brand ambassador, marking a significant milestone in the women’s bottom wear brand’s journey as it looks to strengthen its consumer connect and expand its positioning in India’s apparel market.
The partnership comes as Go Colors enters a new phase of growth after spending more than a decade building its presence in the women’s bottom wear category. Today, the brand operates over 750 exclusive brand stores across India and offers an extensive portfolio that includes leggings, trousers, denims, cargos, joggers, skirts, palazzos, culottes and athleisure wear.
According to the company, the appointment of Shraddha Kapoor reflects its evolving brand identity centred around comfort, confidence and individuality. The actor has been chosen for her authenticity, relatable persona and appeal across generations, qualities the brand believes align closely with its vision.
The collaboration debuts with the campaign, Life Moves In Your Comfort Zone, which challenges the long-held belief that growth only happens outside one’s comfort zone. Instead, the campaign highlights comfort as a source of confidence, encouraging women to embrace clothing that allows them to be their authentic selves.
Commenting on the partnership, Shraddha Kapoor said “Comfort has always been one of the biggest factors in how I choose what to wear. When you feel comfortable, you feel more like yourself. That’s what drew me to Go Colors. Beyond the incredible variety they offer, I love how every product starts with understanding what women actually want to wear every day. I’m excited to be part of a brand that’s redefining everyday fashion through comfort.”
Speaking on the announcement, Vatsal Koolwal, CMO, Go Colors, said “This is one of the biggest milestones in Go Colors’ journey. We’ve spent years building leadership in women’s bottom wear, and today we’re entering the next phase of our evolution. Our ambition is to build India’s most loved comfort-first apparel brand, where thoughtful design, superior fit and functional innovation come together to create products women genuinely enjoy wearing every day. Shraddha is the perfect partner for this journey because she embodies authenticity, relatability and effortless confidence – qualities that reflect the brand we’re building.”
FAQs
- Who is the new brand ambassador for Go Colors?
Go Colors has appointed Bollywood actor Shraddha Kapoor as its first-ever brand ambassador. - What is the name of Go Colors’ new campaign?
The partnership launches with the campaign Life Moves In Your Comfort Zone, which celebrates confidence and authenticity through comfortable everyday fashion. - Why did Go Colors choose Shraddha Kapoor?
According to the brand, Shraddha Kapoor’s authenticity, effortless style and broad appeal across generations align with Go Colors’ values of comfort, confidence and individuality. - What products does Go Colors offer?
Go Colors specialises in women’s bottom wear, offering leggings, trousers, denims, cargos, joggers, skirts, palazzos, culottes, athleisure and other apparel through more than 750 exclusive stores across India. - Where will the Go Colors campaign be promoted?
The campaign will be rolled out across digital platforms, social media, outdoor advertising, retail stores and other integrated marketing channels over the coming months.
