HEINEKEN has opened its Business Services India Centre in Hyderabad, adding a new location to its global services network and expanding the company’s operational footprint in Asia Pacific. The centre is part of HEINEKEN’s wider transformation strategy and is intended to support more connected, standardised and efficient business operations across markets.
The Hyderabad facility is HEINEKEN Business Services’ fourth global centre and its first in Asia Pacific. It will support functions such as finance, procurement, supply chain and HR, along with digital, data and business process transformation capabilities. From India, the centre will serve operations across Asia Pacific and selected markets in Africa, the Middle East and Eastern Europe.
The launch took place in the presence of senior leadership from HEINEKEN and United Breweries Limited, along with Telangana state ministers and other government officials. The presence of diplomatic and embassy representatives underlined the strategic importance of the investment and Hyderabad’s growing role as a business services and innovation hub.
Spread across 76,000 sq ft, the centre has been designed with collaborative workspaces, ergonomic workstations and breakout areas. HEINEKEN expects its business services network to expand further in the coming years, with the Hyderabad centre playing a key role in supporting the company’s broader EverGreen 2030 strategy, which focuses on growth, digital capability and sustainability.
Ákos Magyari, Senior Director, HBS, said, “EverGreen 2030 is reshaping HEINEKEN into a more connected, resilient and future‑ready organisation. The launch of HBS India is a landmark step in strengthening our global capability network and deepening our footprint in one of our most strategically important markets.”
He further added, “Complementing our longstanding presence through United Breweries Limited, the centre positions India as a critical hub within our global services ecosystem; enabling consistent ways of working, operational excellence and long‑term value creation. India’s scale, talent depth, and digital maturity will play a defining role in HEINEKEN’s sustainable global expansion.”
Vineeth Suresh, Director & India Head, HBS, said,“The launch of HBS India reflects HEINEKEN’s strong confidence in India as a long‑term strategic partner in its global transformation journey. Building on the solid foundation of UBL, the Hyderabad centre brings together world‑class talent, global standards and a collaborative culture to deliver high‑quality, connected services at scale. As a regional hub supporting Asia Pacific and beyond, it will play a key role in driving consistency, efficiency, and innovation across markets.”
