Rihanna’s arrival in India to introduce Fenty Beauty marked a long-anticipated entry into a market known for its diversity, scale, and growing appetite for global beauty. With India’s wide spectrum of skin tones and a booming premium beauty segment, the move felt both strategic and inevitable especially for a brand built on inclusivity from day one.
But instead of a traditional rollout, Rihanna turned the launch into an experience. Hosted in Mumbai, the brand unveiled “Fenty Beauty Ki Haveli,” an immersive space that fused Indian cultural elements with Fenty’s global aesthetic. From intricately designed rooms to interactive product zones.
Everything was a carefully curated creator strategy. Top beauty influencers, celebrities, and digital creators were invited to experience the space firsthand, making them active participants rather than just attendees.
She walked through the space, paused for conversations, clicked selfies, and engaged with Creators like Diya Joukani, Ankush Bahuguna, Nejm and many more and shared close-up, real-time glimpses of those interactions, whether it was a quick chat, a candid reaction, or simply being in the same frame as Rihanna. It made the entire experience feel accessible, not aspirational-from-a-distance.
1. Diya Joukani
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2. Ankush Bahuguna
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3. Nejm
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5. Ahana Raheja Patel
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6. Masoom Minawala Mehta
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7. Aryana Dalal
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8. Sara Kukreja
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9. Orhan Awatramani (Orry)
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10. Mitali & Summiyya (houseofmisu)
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