It’s Spotlight has expanded its personalised surprise campaign, ‘Spreading Smiles with It’s Spotlight,’ to Cinépolis cinemas across India following its initial rollout at CP.67 Mall.
The campaign enables individuals to display photos, videos, messages, and wishes for family members, friends, partners, or other loved ones on premium digital advertising screens. The initiative is designed to facilitate public surprise moments and personalised celebrations in high-visibility locations.
The concept was first introduced at CP.67 Mall, where visitors used the platform to share messages and visual content for special occasions and personal milestones. The campaign generated attention through user participation and social media sharing, with videos of on-screen surprises being circulated online.
Through its partnership with Cinépolis, the campaign is being extended to cinema audiences nationwide. Participants can submit personalised content that is displayed on digital screens within cinema environments, allowing them to create customised public messages for recipients.
The expansion is part of It’s Spotlight’s focus on using digital advertising infrastructure for personalised content experiences. By incorporating user-generated messages and visual storytelling into premium display spaces, the platform is introducing a consumer-facing use case for digital screens beyond traditional advertising.
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Speaking about the launch, a spokesperson from It’s Spotlight said, “The response at CP.67 Mall showed us that people deeply connect with real emotions on screens. This campaign goes beyond birthdays or anniversaries- it is about giving people the joy of making their loved ones feel seen, celebrated, and special, almost like a celebrity moment created just for them.”
Further added, “With Cinépolis, we are excited to take this experience across India and help more people create unforgettable Spotlight moments.”
