KPMG India has entered into a strategic alliance with CleverTap to integrate customer engagement and retention capabilities into enterprise transformation programs. The partnership will focus on sectors including banking and financial services, retail and consumer markets.
Under the alliance, KPMG India’s consulting and Connected Enterprise capabilities will be combined with CleverTap’s analytics, customer lifecycle orchestration and AI based engagement tools. The collaboration is expected to help organisations improve customer retention, engagement and operational decision making through more connected data and workflow systems.
The partnership will also support businesses in aligning engagement strategies with governance, compliance and security requirements, particularly in regulated industries. KPMG India will contribute expertise across operating models, risk and compliance frameworks, while CleverTap will provide its customer engagement technology platform.
The development comes as enterprises across industries increase investments in AI powered customer experience platforms to improve retention, reduce churn and strengthen long term customer value. Companies are also looking for integrated systems that connect analytics, automation and engagement within broader digital transformation initiatives.
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Ram Seshadri, Partner, Digital Cloud Solutions, KPMG in India, said, “Our alliance with CleverTap strengthens our ability to help organisations activate insights responsibly and scale customer engagement in a measured, sustainable way. By bringing together our transformation-led consulting approach with CleverTap’s analytics-driven platform, we aim to support companies as they work to deepen customer relationships in a rapidly evolving digital and regulatory environment.”
Anand Jain, Co-founder and Chief Marketing Officer, CleverTap, said, “Enterprises don’t just need more data; they need intelligence to deliver personalized experiences. By combining KPMG in India’s transformation expertise with our all-in-one customer engagement platform, powered by CleverAI™, we’re equipping brands to deliver true 1:1 personalized journeys that increase customer lifetime value.”
