Nasher Miles has partnered with Warner Bros. Discovery Global Consumer Products to launch a Harry Potter inspired travel gear collection for consumers in India. The collaboration combines entertainment based merchandise with travel accessories, targeting consumers looking for lifestyle products that blend functionality with fandom driven design.
The collection includes backpacks and travel essentials designed around visual themes inspired by the Harry Potter franchise. According to the company, the range has been developed to balance everyday utility with expressive and design focused aesthetics aimed at younger consumers and long time franchise fans.
The launch reflects the growing demand for licensed lifestyle products in India, particularly across categories such as travel accessories, fashion and personal utility products. Through the collaboration, Nasher Miles is expanding its positioning within the travel lifestyle segment by integrating global entertainment properties into its product portfolio.
The collection will initially be available through pre-booking access before wider rollout across Nasher Miles’ official sales channels and partner platforms. The partnership also aligns with the broader trend of brands using entertainment intellectual properties to strengthen engagement with digitally active and pop culture driven consumers.
Nasher Miles said the collaboration forms part of its strategy to build travel accessories that combine practicality, cultural relevance and self expression within India’s growing travel and lifestyle market.
Speaking about the collaboration, Shruti Kedia Daga, Founder at Nasher Miles, said, “Harry Potter has been a meaningful part of growing up for millions of people across generations, including in our own homes. Introducing my son to the series early on and seeing how deeply he connected with that world made this collaboration especially special for me. With this collaboration, we wanted to bring that same sense of imagination and familiarity into products people can carry with them as part of their everyday journeys.”
She further added, “At Nasher Miles, we see travel gear today as an extension of personal identity. This partnership allowed us to thoughtfully combine functionality with storytelling and design in a way that feels both globally relevant and locally resonant for Indian consumers.”
