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Nick & Priyanka Chopra Jonas Introduce India’s First #TheBeyondType Campaign

The campaign aims to challenge stigma, raise awareness, and support grassroots organisations providing care and education. It showcases individuals pursuing their goals, proving that type 1 diabetes does not define them.

BrandBeats Desk by BrandBeats Desk
December 3, 2025
in AdWorks
Reading Time: 2 mins read
Nick & Priyanka Chopra Jonas Introduce India’s First #TheBeyondType Campaign

Co-founder Nick Jonas, board member Priyanka Chopra Jonas, and Beyond Type 1 have launched #TheBeyondType campaign in India. Nick Jonas, diagnosed with type 1 diabetes at 13, co-founded the non-profit a decade ago. This is the organisation’s first campaign in India, focused on real lived experiences to challenge stigma and show that type 1 diabetes does not define those living with it. The campaign aims to raise awareness, reduce stigma, and support grassroots organisations working in the diabetes space.

#TheBeyondType highlights people who are living with type 1 diabetes and pursuing their goals. They represent different paths determined, relentless, inspiring reinforcing that type 1 diabetes does not define them.

“India has extraordinary people living with Type 1 diabetes, yet their stories are rarely heard, shared Priyanka Chopra Jonas. I came to understand this community more deeply through my husband Nick, and I’ve witnessed firsthand the strength and determination that so many people living with T1D carry every single day. The Beyond Type brings a few of these stories forward, and shows that with proper care and access, diabetes does not define them or limit what they can achieve.”

“I know for myself how diabetes doesn’t have to limit you, but only when you have access to the right care, tools, and support, says Nick Jonas. That’s why we’re here in India, where awareness is low and stigma remains high, to help make that possible for everyone. Through my own family, I’ve come to love India deeply, and I’m proud of the progress already underway”.

“At Beyond Type 1 we believe real change begins with the people closest to the work on the ground, said Seema Srivastava, Beyond Type 1’s Director of Social Impact and Global Advocacy. “By partnering with grassroots organisations, we are helping families recognise early signs, reduce shame and misinformation, and access education, supplies and peer support.”

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