Olyv, a digital lending platform, has launched a new Out of Home advertising campaign featuring former Indian cricket captain Sourav Ganguly. The campaign, which began on 1 July 2026, marks the latest phase of the company’s brand visibility efforts across key markets.
The rollout coincides with Ganguly’s birthday on July 8 and follows Olyv’s recent Series B funding round. As part of the campaign, the company has installed large-format billboards across high-footfall locations in multiple cities as part of its broader marketing strategy.
The outdoor campaign complements Olyv’s digital presence by extending the brand’s visibility beyond online platforms. Through this initiative, the company aims to strengthen awareness among consumers seeking digital credit solutions, particularly in emerging markets across India.
Olyv says the campaign aligns with its broader objective of expanding access to financial services and supporting consumers through digital lending products designed for their everyday financial needs.
Sourav Ganguly, Brand ambassador of Olyv, said, “This campaign highlights Olyv’s commitment towards democratising credit access, serving as a reassuring reminder that simple financial support should be for everyone and is always accessible, which I believe Olyv is doing brilliantly.”
Rohit Garg, Co-founder and CEO of Olyv, said, “Our partnership with Dada remains a strong pillar of Olyv’s journey. As we enter our next phase of growth, this campaign marks another step towards expanding our reach, fostering deeper customer relationships, and empowering more people to build a healthier financial future.”
