Orange Health Labs has launched a new brand campaign alongside its updated positioning, ‘Speed Meets Science’, highlighting the role of technology, laboratory infrastructure, and operational efficiency in its diagnostic services.
The company, which offers on demand at home diagnostic testing, said the campaign aims to highlight not only its quick turnaround times but also the scientific processes and systems that support its services. Orange Health Labs currently operates in Bengaluru, Mumbai, Delhi NCR, and Hyderabad, and has expanded its network to more than 75 company owned collection centres.
The campaign comes as more consumers seek faster and more convenient access to health diagnostics. According to the company, its services include at home sample collection and delivery of reports within six hours for several tests.
Conceptualised by Manja, the digital film follows the customer journey from booking a test and sample collection at home to laboratory processing and report delivery. The campaign showcases the company’s NABL accredited and ICMR certified laboratories, while focusing on how speed and scientific accuracy work together in diagnostic testing.
Through the campaign, Orange Health Labs seeks to position itself as a diagnostics provider that combines convenience with reliability, catering to both individual consumers and healthcare professionals who rely on timely diagnostic information.
Commenting on the launch, Dhruv Gupta & Tarun Bhambra, Co-founders of Orange Health Labs, said, “Over the last few years, we have helped redefine the diagnostic experience for urban consumers by making testing available on demand and bringing it closer to consumers.”
He further added, “With ‘Speed Meets Science’, we are spotlighting the technology, scientific expertise, and operational excellence that power every Orange Health Labs experience, reinforcing our belief that people should never have to choose between speed and scientific accuracy.”
Adding perspective on the brand evolution, Smita Murarka, Marketing & Consumer P&L Head, Orange Health Labs, said, “Having established ourselves as India’s fastest diagnostics lab, ‘Speed Meets Science’ marks the next chapter in our journey. It reflects a new generation of healthcare consumers who expect speed, transparency, and reliability, while shining a light on the science and operational excellence that make that experience possible.”
Arvind Krishnan, Co-founder, Manja said, “Orange Health Labs had already earned recognition for speed. Our task was to reveal the science behind it. ‘Speed Meets Science’ brings those two strengths together in a single, memorable idea.”
