Parle Products has launched a new campaign for Parle G, continuing its long-running brand platform, ‘Jo Auron Ki Khushi Mein Paaye Apni Khushi’.
The campaign features a series of short films centred on everyday acts of kindness and human connection. Through simple, relatable situations, the films highlight how small gestures can positively impact the people around us.
One film, titled ‘School Drop’, follows a schoolgirl who helps a nervous new student feel comfortable on his first day at school. In ‘Family Tree’, a young boy tries to brighten his pregnant mother’s day as she works from home. Another film, ‘Asura’, shows a child helping a fellow performer enjoy a biscuit despite the performer’s bulky costume.
According to the company, these stories show that Parle G continues to focus on themes of empathy, care, and sharing in everyday moments.
1. Making Room For More Love
2. Happiness Is Better When Shared
3. A Little Courage Goes A Long Way
Mayank Shah, Chief Marketing Officer (CMO), Parle Products, said, “For decades, Parle-G has celebrated a definition of genius that goes beyond conventional measures of success. With this latest chapter of ‘G Maane Genius’, we wanted to spotlight a quality that is often overlooked today, the ability to create happiness for others.”
“Across every film, the iconic biscuit becomes a bridge between people – helping break the ice, offer comfort, express care, foster inclusion and create moments of connection. The brand is woven organically into each narrative, becoming an enabler of empathy rather than a passive presence,” further added.
He elaborated further, “As a brand that has been part of Indian households for generations, we believe it is important to celebrate these everyday acts of goodness and inspire a broader conversation around what truly deserves recognition in our society. In our view, the people who enrich the lives of others are the real geniuses among us.”
Vinod Kunj, Founder and Chief Creative Officer (CCO), said, Thought Blurb Communications, added: “The enduring quality of these films is its unassuming simplicity. The viewer is taken on a visual journey that moves from discovery to engagement to an act of genius to empathy. All in just 20 seconds! Cracking that code was the tough part. The challenge was to create emotionally engaging narratives while ensuring that the brand played a meaningful role within each story. Our approach was to treat these ads with the same cinematic attention that one would bring to a much longer narrative.”
He further added, “Which is also why the crew we employed on the project was entirely drawn from mainstream Indian cinema. We focused on authenticity, performance and visual storytelling so that the emotions would feel natural and relatable.”
Renu Somani, National Creative Director, Thought Blurb Communications, said: “Children have an extraordinary ability to recognise what others are feeling. They often respond with kindness instinctively, without overthinking it. That observation became the foundation of these stories. One of the most exciting aspects of the campaign was the decision to tell stories without dialogue.”
He further added, “That pushed us to rely entirely on visual cues, behaviour and emotion. Every frame had to work harder, and every gesture had to feel genuine. The result is a set of films that communicate through observation and feeling, allowing audiences to connect with the stories in their own way.”
