Sansaar, D’Decor’s soft furnishings brand, has entered the bedding category with the launch of a new campaign ‘A Great Day Starts the Night Before’, featuring brand ambassador Ranveer Singh.
Singh has been associated with the brand since its launch in 2024.
The campaign follows Sansaar’s growth announcement made during its annual event in April 2026 and marks the brand’s expansion into bedding. The newly introduced collection includes lightweight and breathable bedding products designed for everyday use.
Through the campaign, Sansaar focuses on the role of sleep in daily well being while highlighting its bedding range. The launch comes as consumer demand continues to grow for home products that balance comfort, functionality and sustainability.
Watch the campaign
Commenting on the campaign, Ranveer Singh said, “Sansaar represents a philosophy where quality, comfort, and conscious living come together effortlessly. I’ve believed in the brand’s vision from the start, and it’s rewarding to see it continue to evolve. It’s an exciting new chapter as Sansaar expands into the bedding category.”
Sanjana Arora and Sarah Arora, Co-Founders, Sansaar, added, “As we enter the bedding category, this campaign brings our philosophy of conscious living into one of the most important spaces in every home.”
