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Shikhar Dhawan Named Brand Ambassador For Delhi’s First-Ever Khel Mahakumbh

Former India cricketer Shikhar Dhawan lends star power to the Government of Delhi’s grassroots sports initiative aimed at boosting youth participation and talent discovery.

BrandBeats Desk by BrandBeats Desk
February 9, 2026
in Buzz
Reading Time: 2 mins read
Shikhar Dhawan Named Brand Ambassador For Delhi’s First-Ever Khel Mahakumbh

Former Indian cricket star and Arjuna Awardee Shikhar Dhawan has been named the Brand Ambassador of the inaugural Delhi Khel Mahakumbh, a major multi-sport event launched by the Directorate of Education and Sports, Government of NCT of Delhi. The appointment, announced ahead of the month-long event beginning on 13 February, is aimed at energising grassroots sports participation and providing a structured platform for young athletes across the capital.

The Delhi Khel Mahakumbh has been conceived as a large-scale sporting festival that brings school and community-level competitors together across a range of disciplines, including basketball, football, athletics, kabaddi, wrestling, squash, and volleyball, with representation from all 12 districts of Delhi.

Expressing his gratitude for the role on X, Dhawan said he was “very grateful” to the Government and the Sports Directorate for the honour, and described the Mahakumbh as a “commendable step towards the growth of sport in the region,” which he finds rich with untapped potential. Drawing on his own experiences and his work with Da One Sports, he emphasised the importance of access to competition and exposure for young athletes. Dhawan said he hoped to motivate emerging talent to believe in themselves and help contribute to Delhi’s vision of becoming India’s sports capital.

Link to the post:

Proud to be the Brand Ambassador of Delhi Khel Mahakumbh 💛 Grateful to Hon’ble CM Smt. @gupta_rekha ji and Hon’ble Minister Shri @ashishsood_bjp ji for backing a vision that truly strengthens grassroots sport.

This aligns deeply with the work we do at DA One Sports and… pic.twitter.com/MMQZOIt4sC

— Shikhar Dhawan (@SDhawan25) February 8, 2026

The inaugural Delhi Khel Mahakumbh is set to take place across 16 venues in the capital, with thousands of participants expected over the course of the festival.

Tags: Khel MahakumbhShikhar Dhawan

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