ZOFF Foods has extended its ‘Know The Brand’ campaign with Brand Ambassador and Bollywood actor Shilpa Shetty, taking its conversation around spice quality and adulteration to a wider consumer audience.
The latest phase builds on the campaign’s initial focus on encouraging consumers to look beyond price, packaging and brand familiarity when buying spices. Through her association, Shetty reinforces the idea that consumers should be more conscious of what goes into the products they bring into their kitchens.
The latest video featuring Shilpa Shetty builds on the questions raised in the first phase of #KnowTheBrand, shifting the conversation from awareness towards consideration at the point of purchase.
The campaign asks consumers to look beyond what is visible on a spice pack and consider the journey of the product from where the raw materials are sourced and how they are selected, to how the spices are cleaned, processed, tested, stored and eventually packaged.
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Speaking about the campaign, Shilpa Shetty, Brand Ambassador, ZOFF Foods, said, “At a time when concerns around adulteration and food quality continue to make consumers more conscious of what they bring into their homes, initiatives like ‘Know The Brand’ are encouraging us to question, understand and make more informed choices about the products we consume every day.”
Akash Agrawalla, Co-founder, ZOFF Foods, said, “With ‘Know The Brand’, we have seen the conversation around spice quality move beyond the shelf to the larger consumer conversation, encouraging people to ask questions about what goes into the products they buy. Shilpa Shetty’s association adds further scale and visibility to this message, helping us take the importance of transparency, quality and informed choices to a wider audience.”
