Concept PR has appointed Soma Sinha as Head of Media Relations, strengthening its leadership team as the agency looks to further its focus on media relations and strategic communications.
Sinha brings over a decade of experience across public relations and media communications, having worked across multiple agency-side roles during her career, she posted on Linkedin.
Prior to joining Concept PR, Sinha was associated with Orion PR as Account Director, where she headed the agency’s Delhi branch. During her tenure, she worked across a diverse set of sectors, including IT and technology, med-tech, BFSI, personal finance and lifestyle.
Before Orion PR, Sinha spent close to three years with Flags Communications and more than six years with W Five Communication. She has also worked as PR Manager at V Spark Communications, adding experience across different facets of agency-led communications.
Sinha’s career has spanned communications mandates across technology, healthcare, financial services and lifestyle, giving her experience in working with brands and organisations across varied categories.
At Orion PR, her role as Account Director also involved leading the Delhi branch, adding a leadership dimension to her agency experience before her move to Concept PR.
Her appointment at Concept PR comes at a time when media relations continues to evolve beyond conventional press outreach, with communications teams increasingly expected to build sustained relationships with media, develop stronger narratives and contribute to broader strategic communication objectives.
With Sinha taking charge of media relations, Concept PR is adding an experienced agency professional to a function that sits at the intersection of reputation, storytelling and strategic communications.
