The Texas Super Kings (TSK), the Texas franchise of Major League Cricket (MLC), has announced Bru as an Official Partner for the 2026 season. As part of this association, Bru will feature as the Leading Trouser Sponsor of the franchise.
Through this association, Bru will gain high-impact visibility via the Leading Trouser inventory across broadcast and in-stadium platforms, while also leveraging player access, digital content, and storytelling-led campaigns to deepen fan engagement throughout the season.
The 2026 Major League Cricket (MLC) season is scheduled to run from June 18 to July 18, featuring matches across three venues, Grand Prairie Stadium (Texas), Oakland Coliseum (California), and the newly introduced Fairview Complex (California).
Speaking on the partnership, KS Viswanathan, Director, Texas Super Kings, said, “We are delighted to welcome Bru to the Texas Super Kings family. As cricket continues to grow in the United States, this partnership builds a powerful bridge between nostalgia and new audiences, delivering engaging and memorable experiences for fans.”
Partha Guha, General Manager, Unilever International, North America, Foods, said, “Bru is excited to partner with Texas Super Kings, bringing together two passions that unite millions of coffee and cricket. As a brand that has been part of everyday moments across generations, we look forward to enhancing the fan experience by blending the warmth of coffee with the excitement of the game in the United States.”
