Tic Tac, the confectionery brand from Ferrero Group, has launched its latest music video, ‘Refresh Your Vibe’, in collaboration with viral music creator Yashraj Mukhate. The campaign marks the fourth consecutive year of their partnership and introduces Tic Tac Go, an Indian adaptation of the brand’s global signature tune.
The campaign brings the idea of refreshing everyday moments through music, self-expression and shared experiences. At its centre is the Tic Tac Vibe Van, which travels through Mumbai with Yashraj Mukhate on the upper deck, inviting people to join the ride, express themselves and celebrate together.
The film begins with familiar scenes of everyday monotony, from repetitive routines and tired expressions to endless scrolling. The arrival of the Vibe Van changes the mood, turning ordinary moments into spontaneous celebrations filled with music, dance and performance.
Rather than following a conventional storyline, Refresh Your Vibe 3.0 focuses on a series of energetic, unscripted moments. The campaign builds on the idea that everyone has a side of themselves they want to express, and sometimes all it takes is the right spark to bring it out.
The campaign will also extend across digital platforms through collaborations spanning music, dance and sports, encouraging audiences across India to embrace self-expression and refresh their vibe.
Watch the campaign
Speaking about the campaign, Zoher Kapuswala, Marketing Head, Ferrero India Subcontinent, said, “Music continues to be one of the strongest ways young people express themselves and connect with others. At Tic Tac, we believe freshness is about creating moments that spark joy and meaningful connections.”
He further added, “With Refresh Your Vibe, we wanted to create more than just a music video, we wanted to create an experience that inspires people to step out of the everyday, express themselves freely, and connect through the universal language of music. Our continued collaboration with Yashraj Mukhate helps us bring this vision to life in a way that is authentic, playful, and culturally relevant.”
