Trackk has launched a new digital brand campaign aimed at young investors, highlighting changing investment discovery habits among Gen Z users. The campaign features Trackk Co-Founder and CEO Vedant Gupte and focuses on how younger audiences increasingly rely on social media, creators, online communities, and digital platforms for financial information and investment ideas.
Released across the company’s digital channels, the film adopts a creator-led format and uses social-media-style storytelling to showcase the platform’s features. The campaign reflects broader shifts in how young investors consume content, make financial decisions, and engage with investment products.
According to the company, nearly 90% of its user base belongs to Gen Z, with the average user aged 20 to 24. Trackk said the campaign is aligned with the growing participation of young Indians in financial markets and the increasing role of digital experiences in shaping investment behavior.
The campaign also departs from traditional financial advertising by featuring the company’s founder instead of celebrity endorsers or institutional spokespersons. Through the film, Trackk aims to highlight its focus on accessibility, personalisation, and simplified investing experiences.
Founded by Vedant Gupte, Siddharth Thakkar, and Aryan Jain, Trackk offers AI-powered stock discovery tools, personalised investing journeys, and investment execution services. The company became a registered broker in 2025 and recently raised $3.7 million in funding from investors, including Lightspeed, Info Edge Ventures, and several angel investors.
Vedant Gupte, Co-Founder & CEO, Trackk, said, “Most investing platforms still communicate like financial institutions. But the generation entering markets today consumes information very differently. We wanted to create something that felt native to the internet rather than the financial industry. The film reflects how our users actually think, speak, and interact with products.”
