Vikram Mills has introduced a new customer loyalty initiative for its Atta consumers, aimed at rewarding repeat purchases and strengthening engagement with everyday household buyers. The programme focuses on offering cashback style savings and milestone rewards across the brand’s 5 kg and 10 kg premium Atta packs.
Under the initiative, customers purchasing a 5 kg pack receive Rs 5 in rewards on every purchase, while buyers of the 10 kg pack receive Rs 10. The company said the programme is designed to help consumers accumulate benefits through regular household purchases over time.
In addition to purchase based savings, the programme also includes milestone incentives for repeat buyers. Customers purchasing 10 packs can unlock bonus rewards of Rs 50 on the 5 kg category and Rs 100 on the 10 kg category as part of the loyalty structure.
The company has also introduced a monthly jackpot component to encourage continued participation. Registered customers become eligible for a monthly lucky draw in which one winner receives a Rs 10,000 shopping voucher. According to the company, the programme is intended to make routine grocery spending more rewarding while building stronger consumer relationships in the staples category.
Consumers can participate in the programme by scanning QR codes available on specially marked Vikram Mills Atta packs and registering through their mobile numbers. Once enrolled, customers can track purchases and reward accumulation digitally.
Speaking on the customer loyalty program, Shubham Garg, Director, Vikram Roller Flour Mills Limited said, “At Vikram Mills, our customers have always been at the centre of our journey. This program is a simple way for us to acknowledge their continued trust and offer added value with every purchase. We see this as a long-term engagement initiative rather than a short-term offer.”
