Emporio Armani has appointed actor and filmmaker Farhan Akhtar as its new brand ambassador for watches in India, bringing the actor, director, producer and singer into the luxury watch brand’s latest push in the market.
Akhtar, who has worked across films, music and sports over the past two decades, will represent Emporio Armani Watches in India. The brand said his ability to move between different creative roles and reinvent himself aligns with its approach to contemporary style.
The association also comes as luxury brands look to connect with younger Indian consumers through personalities who extend beyond traditional celebrity endorsements. With his work as a filmmaker, actor, writer and performer, Akhtar brings a wider cultural presence to the partnership.
As part of the association, Akhtar will feature in Emporio Armani Watches’ efforts to strengthen its presence in India, with the partnership centred on modern style, self-expression and luxury.
Farhan Akhtar said, “I’ve always admired Emporio Armani for its ability to remain relevant without chasing trends. There is a timelessness to the brand that comes from being confident in its identity while continuing to evolve with the times. That’s a philosophy I deeply respect, and one that makes this association with Emporio Armani Watches especially meaningful for me.”
