Apple has elevated Avtar Ram Singh to the newly created position of Head of International Marketing for the App Store, Apple Arcade and the Apple Games app, industry reports and his own LinkedIn announcement confirm.
Singh, who has been with Apple for nearly seven years, most recently served as Head of Marketing for Southeast Asia, Content and Services, where he was responsible for driving growth and engagement for Apple’s digital offerings across regional markets. In his new role, he will now lead global marketing strategy for Apple’s key digital platforms, spanning the App Store ecosystem and gaming services.
He announced the development on LinkedIn
Before his elevation, Singh played a central role in shaping Apple’s regional campaigns and services launches, including initiatives for Apple Podcasts, Apple Fitness+ and the core App Store platform.
