The Derma Co., a skincare brand under Honasa Consumer, has appointed sports icon Sania Mirza as the Brand Ambassador for its suncare category, where she will front the marketing campaigns for their Suncare category.
As per the brand, Mirza brings strong authenticity to the partnership, drawing on her years of competing under intense sun exposure on global tennis courts. The debut campaign highlights the hero product, 1% Hyaluronic Sunscreen Aqua Gel, and is built around the theme of attack and defence.
According to the company, the tennis court setting mirrors the idea that both sport and skincare require a balanced strategy of protection and proactive action. The campaign is currently live across digital and social platforms, marking a renewed focus on The Derma Co.’s suncare portfolio with Mirza at the centre of the narrative.
The brand further states that the product functions as a dual benefit solution, formulated with six UV filters to defend against sun damage while 1% hyaluronic acid helps address skin dryness. By combining UV protection with hydration, the company positions the sunscreen as delivering both defence and active care in a single formulation.
Link to the campaign:
Speaking about the association, Sania Mirza, said, “Spending years training and competing outdoors has made sun protection absolutely non-negotiable for me. Joining The Derma Co. as the Brand Ambassador for its Suncare category feels like a natural extension of that belief.”
“I love how the film captures the mindset I bring to my game, you prepare, you protect, and you stay consistent. That’s exactly what good skincare is about too.” she added.
Divya Gupta, VP – Marketing, The Derma Co., said, “We are delighted to welcome Sania Mirza as the Brand Ambassador for our Suncare category. Her journey as a world-class athlete who has consistently performed under intense sun exposure makes her a natural and credible voice for this portfolio.”
“At The Derma Co., we believe sun protection should be both high-performance and science-backed. Through this partnership, we aim to strengthen awareness around the importance of daily sunscreen use and reinforce that effective sun care is not optional, but essential.” she added.
