Swiss Beauty has launched a limited-edition makeup collection inspired by the popular sitcom FRIENDS, in collaboration with Warner Bros. Discovery’s consumer products division. The range, introduced under its ‘Craze’ line, brings elements of the show’s characters, themes and moments into product design and packaging.
The collection includes a mix of skincare and colour cosmetics such as tinted moisturiser, makeup remover wipes, lip and cheek tints, lip balms and press-on nails, with character-led naming and references embedded across products.
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The launch is positioned to align with demand for pop culture-led and collectable beauty products, particularly among younger consumers, and will be available across online and offline channels in India.
