Freedom Refined Sunflower Oil has launched a new TV campaign featuring Siddu Jonnalagadda, highlighting everyday cooking moments in Telugu households across Telangana and Andhra Pradesh. The campaign reinforces the brand’s regional connect through the line ‘Freedom tho intinta, No.1 Vanta,’ positioning it as a part of daily cooking.
The film is set in a home environment and follows a family cooking together, with Siddu Jonnalagadda actively participating in the kitchen. The narrative highlights familiar elements such as multiple dishes being prepared, casual conversations, and shared moments during mealtime.
According to the brand, the campaign is built around the idea that cooking plays a central role in bringing families together. It uses a mix of music and light humour to reflect how food and daily routines contribute to a sense of connection within households.
The product is positioned as suitable for regular use, with the company highlighting its refining process and fortification with vitamins. The campaign will be rolled out across television and other media platforms as part of its outreach in southern markets.
Link to the campaign
P Chandra Shekhara Reddy, Senior Vice-President of Sales & Marketing at Gemini Edibles & Fats India, said, “Kitchens are at the heart of every home, especially in Telugu households, where cooking is deeply emotional and brings families together. This campaign captures that energy in a refreshing and entertaining way. With Siddu Jonnalagadda, we bring alive a relatable and engaging narrative that reflects the joy of everyday cooking while reinforcing Freedom refined sunflower oil’s strong bond with consumers.”
According to Chetan Pimpalkhute, Head Marketing, Gemini Edibles and Fats India said, “Freedom Refined Sunflower Oil has grown to become the country’s favourite sunflower oil brand by listening to what people truly like. By partnering with Siddu Jonnalagadda, we try to get even closer to households in the Telugu states.”
“Our new ad uses a catchy jingle, playful music, succulent food and a lively family environment celebrating the trust these families have and the happy memories they create while sharing a delicious meal cooked in Freedom Refined Sunflower Oil.” he said.
