Bioderma has announced a new collaboration with actor and skincare enthusiast Aaditi Pohankar, bringing together dermatological expertise and a message centred on individuality and intuitive skincare. The partnership builds on the brand’s philosophy of ecobiology, focusing on routines that work in harmony with the skin’s natural ecosystem rather than against it.
The collaboration has this idea, “I Found My Own Way,” a narrative that highlights personalised skincare choices over rigid routines. Through this association, Bioderma positions skincare as a balance between performance, personal care, and scientific efficacy designed to feel effortless and adaptable to everyday life.
The campaign also brings focus to Bioderma’s “Celeb Glow Combo,” which pairs two of its key products Sensibio H2O and Pigmentbio Foaming Cream. Sensibio H2O, introduced in 1995 as the world’s first micellar water, continues to be a cornerstone of the brand’s portfolio, known for simplifying cleansing while maintaining the skin’s natural balance. Complementing this is the Pigmentbio Foaming Cream, formulated to cleanse, exfoliate, and enhance skin radiance.
Together, the two products are positioned as a streamlined routine: Sensibio H2O as the first step for effective makeup removal, followed by Pigmentbio Foaming Cream to cleanse and boost glow. Extending this routine is a key campaign highlighting the versatility of the foaming cream as a quick 2-minute mask, reinforcing the idea of achieving a “glow that doesn’t need lighting.”
Speaking on the collaboration, Aaditi Pohankar shares, “As an actor, my skin goes through a lot long hours, heavy makeup, constant changes. Over time, I’ve realised that simple, effective skincare works best for me. BIODERMA’s Sensibio H2O micellar water and Pigmentbio Foaming Cream fit seamlessly into my routine. It’s all about finding what truly works for you and owning it.”
Adding to this, Roshan Kunder, Director of Marketing, E-commerce, and Modern Trade, NAOS India, shares “At BIODERMA, we believe skincare is deeply personal. Our collaboration with Aaditi Pohankar reflects a shared philosophy of authenticity and efficacy- where simple yet dermatologically advanced routines empower individuals to find what truly works for their skin. With Sensibio H2O and Pigmentbio Foaming Cream, we aim to bring together gentle cleansing and visible radiance in a way that fits seamlessly into everyday life.”
The partnership underscores Bioderma’s continued focus on combining dermatological science with real-life usability, while celebrating individual skincare journeys. By aligning with Aaditi Pohankar, the brand reinforces its positioning around authenticity, simplicity, and effective skincare solutions tailored to modern lifestyles.
