Hindware has launched its creator led campaign, #TwoVoicesOneUpgrade, featuring comedian Gaurav Kapoor and content creator Sarthak Ahuja. The campaign is designed to highlight the company’s dual brand strategy, with Hindware and its premium brand Queo engaging different consumer segments through distinct creator partnerships.
The campaign was executed through Instagram reels published on the creators’ respective social media handles. Gaurav Kapoor’s content adopted a stand up and crowd interaction format, focusing on everyday household situations and consumer experiences. Sarthak Ahuja’s content followed his usual insight driven style, discussing consumer preferences and premium home upgrade trends.
According to the company, the collaboration with Gaurav Kapoor aligns with Hindware’s focus on mainstream and aspirational households, while the partnership with Sarthak Ahuja supports Queo’s positioning among consumers interested in premium and design focused living spaces.
Through the #TwoVoicesOneUpgrade campaign, Hindware aims to engage audiences using creator led storytelling while showcasing the distinct positioning of its two brands. The campaign reflects the company’s efforts to connect with evolving consumer preferences through digital content and influencer partnerships.
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Arunima Yadav, VP & Head of Marketing, Hindware Bathware & Tiles, said, “We didn’t start with a follower count. We started with a question: who does our consumer trust, and why? Gaurav’s comedy is rooted in the same aspirational Indian households, home conversations, and everyday realities that Hindware has been part of for decades.”
He further added, “His audience deeply cares about their homes, the spaces they build, and the comfort they create within them, which makes this association feel authentic and intuitive. And Sarthak’s audience has already self-selected as people who think carefully about value, design, aspiration, and long-term decisions, which is exactly the mindset a Queo buyer brings to creating a premium bathroom space.”
