Pahadi Story has launched #TheTruthCampaign alongside the release of Truth Batch 01, its first product batch, with a focus on making independent laboratory test results publicly available to consumers.
The Himalayan produce venture said the initiative is designed to give consumers access to information about the product’s composition, authenticity and sourcing before making a purchase.
According to the company, independent testing was conducted by laboratories in India and Germany, including Intertek and Bruker, on harvests sourced from forest ecosystems in Champawat, Uttarakhand. The test results have been published as part of the campaign.
The findings reported by the company include the absence of foreign sugars or syrups based on NMR profiling, HMF levels below detectable limits, invertase activity higher than a German beekeeping benchmark, and no contaminants detected across 276 pesticides and antibiotics screened during testing.
Laboratory analysis also classified the product as honeydew honey, a variety derived from forest ecosystems. Through the campaign, Pahadi Story is placing traceability, laboratory testing and product disclosure at the centre of its communication strategy.
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Pravin Shah, Founder BigBrandTheory and ThePahadiStory, said, “Most products are introduced with promises. We chose to begin with questions. What exactly is inside the jar? Where does it come from? Can its story be independently verified?”
He further added, “The answers came through the laboratory findings, and #TheTruthCampaign is our way of sharing those answers openly before asking consumers to place their trust in us. If transparency is important, it should begin before the purchase, not after it.”
