Reliance Retail has announced the launch of AJIO Beauty, expanding its footprint in the country’s fast-growing beauty and personal care segment while further strengthening its fashion and lifestyle ecosystem.
The platform brings together the strengths of AJIO and Tira, Reliance Retail’s omnichannel beauty platform, to offer consumers a unified destination for fashion and beauty. The company said the launch aligns with its vision of building an integrated ecosystem that caters to the evolving needs of Indian consumers.
AJIO Beauty offers a portfolio spanning value, bridge-to-luxury, premium, and luxury beauty, featuring categories such as skincare, makeup, haircare, fragrances, bath and body, personal care, and beauty accessories. Customers can shop from more than 1,500 Indian and international brands, with deliveries available across over 19,000 pin codes nationwide.
The company also said that a wide selection of beauty products will be available through AJIO Rush, its quick-delivery service in eligible cities, enabling customers to receive their purchases faster.
The launch leverages the capabilities of Tira, which has built a presence in India’s beauty retail market, alongside AJIO’s digital reach and fashion-focused customer base. Reliance Retail aims to create a more seamless shopping journey by integrating fashion and beauty within a single platform.
Beyond offering an extensive catalogue of products, AJIO Beauty is designed to make beauty discovery more personalised. The platform features curated routines, ingredient-led recommendations, personalised edits, and trend-led selections, reflecting AJIO’s fashion-first approach to shopping while encouraging exploration and self-expression.
Speaking on the launch, an AJIO spokesperson said “Fashion and beauty are increasingly converging as consumers look to express their personal style more holistically. With AJIO Beauty, we are extending AJIO’s fashion-first philosophy into the beauty space, creating a destination where customers can discover products that complement their individuality and lifestyle. Backed by Reliance Retail’s beauty expertise and AJIO’s digital reach, we are excited to offer a curated beauty experience featuring the best of Indian and international brands, delivered seamlessly to customers across the country.”
