Novamax Appliances has appointed actor and director Saurabh Shukla as its brand ambassador as the home appliances company looks to expand its consumer reach across India.
As part of the association, Shukla will feature in the brand’s upcoming marketing campaigns across television, digital platforms, print, outdoor advertising, retail branding and social media.
The partnership is aimed at strengthening Novamax Appliances’ positioning among Indian households and increasing awareness of its home appliance portfolio. The company offers products across cooling and other home appliance categories, with a focus on energy efficiency, technology and consumer-focused design.
Novamax Appliances plans to use Shukla’s familiarity among audiences across different age groups to build wider recall for the brand and its products.
The company has also been expanding its dealer network and product portfolio as it looks to increase its presence in India’s home appliances market.
The appointment will be supported by a series of campaigns featuring Shukla, with communication centred on the brand’s range of appliances and their use across everyday household needs.
In the announcement, Harshit Aggarwal, CEO and Founder, Novamax Appliances, said, “At Novamax Appliances, we have always thought that trust is the bedrock of any successful brand. Saurabh Shukla’s credibility, straightforward style, and the ability to connect with audiences across generations make him a natural fit for the brand.”
He further added, “And as we keep expanding our presence across India, this partnership will help us reinforce our relationship with consumers. It will also highlight the quality and reliability that end up defining our products.”
Expressing his excitement about the collaboration, Saurabh Shukla said, “I am quite happy to be associated with Novamax Appliances, a brand that has been consistently focused on bringing real value and dependable products for Indian consumers. What really stood out for me is the company’s dedication to innovation without ever cutting back on quality or affordability.”
He further added, “I am looking forward to being part of the brand’s journey as it keeps reaching more homes across the country and makes things feel a bit easier every day.
FAQs
- Who is Saurabh Shukla?
Saurabh Shukla is an Indian actor, director and screenwriter known for his work across Hindi films and television.
- What is Novamax Appliances?
Novamax Appliances is an Indian home appliances company offering products across cooling and other household appliance categories.
- Who is the brand ambassador of Novamax Appliances?
Actor and director Saurabh Shukla has been appointed as the brand ambassador of Novamax Appliances.
- Why has Novamax Appliances appointed Saurabh Shukla?
The company aims to strengthen its brand recall and reach more consumers across India through the association.
