The Psychology Behind Why Expensive Products Feel Superior
Walk into any supermarket, skincare store, or premium café, and you’ll notice something interesting. The more expensive a product looks,...
Parineeti Chopra Joins Johnson’s Baby As Brand Ambassador
Parineeti Chopra has been named the brand ambassador for Johnson’s Baby as the brand expands communication around its nourishment focused...
After Amul, Mother Dairy Also Hikes Milk Prices By Rs 2 Per Litre
Following Amul, Mother Dairy has also announced a hike in milk prices by Rs 2 per litre across key variants,...
Crocs Spotlights Self-Expression & Comfort In New Sandals Campaign
Crocs has launched a new campaign in India to spotlight its latest sandal silhouettes, Saturday and Soho, as it sharpens...
Cisco To Cut 4,000 Jobs As AI Reshapes Workforce Priorities
Cisco is reportedly laying off around 4,000 employees globally as the company sharpens its focus on artificial intelligence and long-term...
Tier 3 Creators Deliver Higher Engagement At One-Fifth The Cost Compared To Metro Creators: Kofluence
For years, India’s creator economy looked like it belonged to the metros. Mumbai creators built aspirational lifestyles, Delhi influencers dominated...
LinkedIn Plans To Cut 5% Workforce Amid Ongoing Tech Layoffs & Restructuring
LinkedIn is planning to lay off around 5% of its global workforce as part of an organisational restructuring aimed at...
ixigo Unveils AI-Native Travel App, Reinvents TARA As Multimodal Assistant
Travel platform ixigo has unveiled a fully AI-native version of its app, introducing a redesigned multimodal AI assistant called TARA...
HCLTech Set To Lead $300 Million Sarvam AI Funding Round
HCLTech is reportedly set to invest $150 million in Indian AI startup Sarvam AI as part of a larger $300...
MAS Financial Services Appoints Dhvanil Gandhi As Executive Director Of MAS Rural Housing & Mortgage Finance
MAS Financial Services has announced the appointment of Dhvanil Gandhi as Executive Director of MAS Rural Housing & Mortgage Finance,...