Deconstruct Names Anirudh Ravichander As Brand Partner After Viral Sunscreen Moment
Deconstruct has officially named music composer Anirudh Ravichander as its brand partner. The collaboration follows a viral social media moment...
Parineeti Chopra Joins OZi As Brand Ambassador, Fronts Campaign On Modern Parenting Convenience
OZi has announced the onboarding of actor Parineeti Chopra as its brand ambassador, alongside the launch of a new digital...
Janhvi Kapoor Teams Up With Amaha For ‘Off the Rocks’ Alcohol Awareness Initiative
Actor Janhvi Kapoor has partnered with Amaha to launch ‘Off the Rocks’, a long-term alcohol awareness initiative aimed at reframing...
Philips Avent Onboards Yami Gautam Dhar As Brand Ambassador For Infant Hygiene Campaign
Philips has onboarded Yami Gautam Dhar as the brand ambassador for Philips Avent in India and launched a new campaign...
Rebel Kid’s Lipton Endorsement Triggers PCOD Misinformation Controversy
In an internet culture driven by relatability, vulnerability often becomes currency, influencers speak like friends, not experts. And that’s precisely...
Duolingo English Test Targets Gen Z Aspirations Through Moto Jam Integration
The Duolingo English Test (DET) has partnered with Red Bull India’s Moto Jam 2026 to roll out a youth-focused campaign...
Google Finally Lets Users Change Gmail Usernames After Two Decades
Google has begun rolling out a long-awaited feature that allows users to change their Gmail usernames, something that was previously...
Japanese Skincare Giant SK-II Debuts In India
Japanese luxury skincare brand SK-II has officially entered the Indian market, marking a significant moment in the country’s rapidly evolving...
Westlife Foodworld Partners Jio-bp To Expand McDonald’s Across Transit Locations
Westlife Foodworld has announced a partnership between McDonald's India and Jio-bp to expand the fast-food chain’s presence across high-traffic transit...
&done’s April Fool’s Day Campaign Challenges The ‘Universal Haircare’ Myth
In a category of “one-size-fits-all,” homegrown haircare brand &done has chosen April Fool’s Day to call the bluff. With a...