OPPO & Instagram Launch ‘LUMO Creator Program’ For Emerging Creators
OPPO India has partnered with Instagram to launch the ‘OPPO LUMO Creator Program’, a creator development initiative to support India's...
Thermocool Expands Railway Advertising Push With ‘Har Shehar Dikhega India Ka Naya Andaaz’ Campaign
The home appliances brand is leveraging high-footfall railway stations to strengthen visibility and connect with consumers across India's transit network....
Bandwagon Effect: Why We Suddenly Want Something When Everyone Else Has It
A product usually starts out as just another thing on a shelf. You scroll past it, walk past it, and...
BharatPe Unveils ‘BharatPe Flex’ To Bring Credit On UPI For Everyday Payments
BharatPe has launched BharatPe Flex, a Credit on UPI solution powered by YES BANK, enabling users to make UPI payments...
IPL 2026 Final Triggered A Nationwide Food Rush, With Swiggy Recording 6,200 Orders A Minute
When Royal Challengers Bengaluru and Gujarat Titans walked onto the field for the IPL 2026 final on May 31, millions...
Mogu Mogu Launches Global ‘Wanna Skip You Gotta Chew’ Campaign In India
Mogu Mogu has launched its latest global campaign in India, targeting Gen Z consumers with a humorous take on one...
Cars24 Launches AI Labs, Commits $20 Million To Back Early-Stage AI Startups
Used vehicle marketplace Cars24 has launched Cars24 Labs, a new initiative focused on building artificial intelligence products, supporting early-stage founders,...
Anveshan Raises Rs 150 Crore In Series B Funding Led By Vertex Ventures
Clean label food brand Anveshan has raised Rs 150 crore in a Series B funding round led by Vertex Ventures...
Amazon, Swiggy, Zepto And Meesho Unite To Launch Digital Commerce Coalition
Amazon, Eternal, Swiggy, Zepto and Meesho have come together to launch the Digital Commerce Coalition (DCC), a new industry-led body...
A New Mangaldeep Film Shows Why Inclusion Works Best When It’s Built Into the Product
Mangaldeep has released a new film inspired by its Sixth Sense Programme, an initiative that has quietly become an integral...