The Invisible Business Model Powering Your Favourite Brands
When we think of successful brands, our minds usually go to companies that sell directly to consumers Nike, Zomato, Apple,...
Swiggy Instamart Unveils Doorstep LPG Cylinder Delivery With HPCL, Begins Bengaluru Pilot
Swiggy has expanded its quick-commerce offerings by introducing doorstep LPG cylinder delivery in partnership with Hindustan Petroleum Corporation (HPCL). The...
Pocket FM Highlights Audio Storytelling With New Minimalist Hoarding Campaign
Pocket FM has launched a new out-of-home campaign across Mumbai, using a minimalist creative approach that shifts the focus from...
Indian Government To Invest Rs 200 Crore in Ather Energy; Hero MotoCorp To Infuse Rs 960 Crore
Electric two-wheeler manufacturer Ather Energy has secured board approval to raise Rs 1,200 crore through a preferential issue of equity...
Zepto Faces Temporary Outage, Users Report App & Website Access Issues
Zepto users reported access issues on 16 July, with several saying the platform was not working properly on both mobile...
Figaro Taps Sunil Grover For New Campaign Highlighting Multipurpose Olive Oil Usage
Olive oil brand Figaro has launched a new integrated campaign featuring actor and entertainer Sunil Grover. The campaign comes as...
90% Of Indian Consumers Trust AI Agents More Than A Friend For Purchase Decisions: Accenture Survey
Indian consumers are increasingly open to using AI agents for shopping, with many willing to let AI discover products, compare...
CERA Names Kriti Sanon As Brand Ambassador, Launches ‘Your Moment of CERA’ Campaign
CERA Sanitaryware has appointed Bollywood actor and entrepreneur Kriti Sanon as its new brand ambassador and unveiled its latest national...
Maternal Care Startup Promom Raises Rs 30 Cr In Funding Led By Fireside Ventures
Noida-based maternal and baby care startup Promom has raised Rs 30 crore in its first institutional funding round led by...
Meta Faces Legal Heat As Creators Allege Fake Copyright Strikes Through Facebook Edit Feature
Two Indian digital creators have approached the Delhi High Court alleging that Meta's copyright enforcement system was manipulated through Facebook's...