#Decoded: Why Packaging, Stores & Endorsements Decide What You Trust
You experience it more often than you realise. You walk into a clean, well lit store and instinctively trust what...
‘Kursi Pe Nazar’ Marks Piyush Pandey’s Last Script- And It Sticks
There’s something quietly poetic about Fevicol’s ‘Kursi Pe Nazar’. Not just because it is clever, or funny, or culturally sharp...
This AI Trend Lets You Stand Face-to-Face With Your Childhood Self
Scroll through Instagram lately, and you’ll notice something strikingly different. Amid the usual reels and aesthetics, a quieter, more emotional...
Goibibo Launches ‘Dealpanti’ Campaign Featuring Sunil Grover, Kiku Sharda & Rishabh Pant
Goibibo is back with a new digital campaign, this time leaning fully into comedy. The films bring together Sunil Grover...
BLS International Unveils #VisaReadyWithBLSInternational To Tackle Visa Application Gaps
BLS International has launched a new awareness campaign, #VisaReadyWithBLSInternational, aimed at educating visa applicants and addressing common challenges faced during...
‘Huge Opportunity’ In India: Tim Cook Bets Big On Middle-Class Boom
Apple CEO Tim Cook has reiterated the company’s bullish outlook on India, describing it as a “huge opportunity” and a...
Deep-Tech Startup Ctruh Raises $2.5 Million To Advance Spatial Internet Vision
Ctruh has raised $2.5 million, a seed funding round led by Inflection Point Ventures, with participation from Avinya Ventures, India...
WanderOn Launches ‘Chal De India’ Campaign To Rediscover India’s Beauty
WanderOn has launched its summer campaign ‘Chal De India’, focused on promoting experiential travel across India. The campaign is aimed...
Myntra Beauty Taps Alia Bhatt To Simplify Skincare Discovery With New Campaign
Myntra Beauty has launched a brand campaign ‘Beauty Made Personal’, featuring Alia Bhatt in her first campaign since being appointed...
IndusInd Bank Rolls Out ‘Fixed Bhi, Fabulous Bhi’ Campaign To Reposition FDs
IndusInd Bank has launched a new integrated campaign titled ‘Fixed bhi, Fabulous bhi’, aimed at reimagining fixed deposits (FDs) for...