Bvlgari Appoints Jake Gyllenhaal As Global Brand Ambassador
Bvlgari has announced Jake Gyllenhaal as its Global Brand Ambassador. Both Gyllenhaal and the brand’s leadership emphasised authenticity as a...
Parle Launches ‘Taste Itna Great, Mooh Se Na Hoga Wait’ Campaign For Parle Fusion Candy
Parle Products has launched a campaign ‘Taste Itna Great, Mooh Se Na Hoga Wait’ for Parle Fusion Candy. The campaign...
MakeMyTrip Acquire Majority Stake In Flamingo Transworld
MakeMyTrip has officially announced to acquire a majority stake in Flamingo Transworld, one of the regional tour operators in India....
Netflix Acquires Ben Affleck Founded AI Filmmaking Startup ‘InterPositive’
Netflix has officially announced the acquisition of InterPositive, a filmmaking technology company founded by Ben Affleck. The company focuses on...
IIGC Launches Influencer Contract Standard Bringing Structure To Brand–Creator Deals
India’s rapidly growing influencer economy is becoming more structured and transparent. The Indian Influencer Governance Council (IIGC) has launched the...
Fresh Staples Startup 10on10 Foods Secures ₹2 Crore Pre-Seed Round
India’s staples aisle is getting a fresh challenger, Dr. Ashish Bajaj has launched 10on10 Foods, a Bengaluru-based startup aiming to...
How These Brands Made Sure Holi 2026 Was More Than Just Colours
Holi comes around every year. So does the annual wave of brand campaigns riding its colourful coattails. But not all...
5 Controversial Ads That Put Brands In Trouble
It started with a festive ad. Soft music. Smiling faces. A message of love, inclusion, or empowerment. And then outrage....
Aman Gupta Launches OffBeat Studios, Marking The Start of ‘Aman 2.0’
Entrepreneur and investor Aman Gupta, best known as the co-founder of audio and wearables brand boAt Lifestyle, has announced the...
Smriti Mandhana Gets A Tribute In First-Ever Barbie Dream Team
Toy giant Mattel has unveiled a special tribute to Indian cricket star Smriti Mandhana, naming her to the first-ever global...