Creator Economy
OPPO x Discovery Roll Out Filmmaker Accelerator Program For Young Creators
OPPO India has partnered with Discovery to launch the ‘Filmmaker Accelerator Program’, a new initiative aimed at supporting emerging creators...
ASCI & AiyyoShraddha Call Out Misleading Education Ads Through Humour
The Advertising Standards Council of India (ASCI) has partnered with content creator Shraddha Jain, popularly known online as AiyyoShraddha, for...
Blue Heaven’s Patna Beauty Bash Put Regional Creators To The Forefront
Blue Heaven hosted Patna’s first-ever makeup party, bringing together regional beauty creators for an evening focused on content creation, product...
Instagram Tests ‘AI Creator’ Labels To Boost Transparency In Content
Instagram is testing a new feature that could reshape how users perceive content on the platform, an “AI Creator” label...
Blinkit Launches ‘Blinkit Finds’ Contest, Taps Creators With Prizes Worth Rs 2 Lakh
Blinkit has launched a new creator-led campaign titled ‘Blinkit Finds Contest’, offering prizes worth up to Rs 2 lakh to...
How Rihanna Turned Fenty Beauty’s India Launch Into A Creator-Led Moment
Rihanna’s arrival in India to introduce Fenty Beauty marked a long-anticipated entry into a market known for its diversity, scale,...
Love, But Make It Profitable: 5 Influencer Couples Cashing In On Content
In the creator economy, audiences are no longer just following individuals, they are following dynamics. Relationships have become one of...
YouTube Doubles Down On India Creator Ecosystem, Expands Offline Meetups
YouTube is deepening its push into India’s fast-growing creator economy by strengthening its offline community-building efforts, expanding its Creator Collective...
Samay Raina’s ‘Still Alive’ Becomes World’s Most-Watched Stand-Up Special
Comedian and Youtuber Samay Raina has achieved a major global milestone with his debut stand-up special Still Alive, which has...
Influencer Apoorva Mukhija Faces Criticism After Cutting Kalava On Camera
Social media influencer Apoorva Mukhija, popularly known as “The Rebel Kid,” has come under intense online scrutiny after a viral...