Marketing
Akshay Kumar Joins Acer As Brand Ambassador As Brand Expands Into Home Technology
Acer has appointed actor Akshay Kumar as its brand ambassador as the technology company expands its presence beyond personal computing...
IRCTC’s Tejas Train Becomes India’s First Private Branded Train As ‘Sprite Tejas Express’
The Lucknow-Delhi Tejas Express is set to become India’s first privately branded passenger train, with Sprite becoming part of its...
boltt Appoints Ayushmann Khurrana As Brand Ambassador
boltt, the smartphone brand from Fire Boltt, has signed Bollywood actor Ayushmann Khurrana as its brand ambassador as it prepares...
7 Gen Z Marketing Trends Every Brand Manager In India Must Track
Gen Z has made that journey considerably less predictable. A 20-year-old today can discover a brand through a Reel, look...
PUMA x Jaipur Rugs Give The Suede An Indian Makeover
PUMA has joined hands with Indian homegrown craft brand Jaipur Rugs for a new collaboration that brings together two distinct...
Crompton Unveils New Master Brand Identity As It Expands Into Premium & Energy Segments
Crompton Greaves Consumer Electricals has introduced a new master brand identity as part of its broader Crompton 2.0 strategy, reflecting...
Why Fresh Start Makes Consumers More Open To Brands & Behavioural Change
There is something strange about January 1. You are essentially the same person you were on December 31. Same habits,...
Uber Brings Train Ticket Booking To Its App In Partnership With ixigo
Uber has launched Train Ticket Booking on its app in partnership with ixigo, allowing users to book train tickets, check...
Baazar Kolkata Appoints Kartik Aaryan As Brand Ambassador
Baazar Kolkata has appointed Actor Kartik Aaryan as its brand ambassador as the value retail chain looks to strengthen its...
D’Decor Home Fabrics Names Kartik Aaryan & Ananya Panday As Brand Ambassadors
D’Decor Home Fabrics has launched a new bedding campaign featuring Kartik Aaryan and Ananya Panday as brand ambassadors. ‘Your Bedroom....