Marketing
Swiss Beauty Launches FRIENDS Themed Makeup Collection
Swiss Beauty has launched a limited-edition makeup collection inspired by the popular sitcom FRIENDS, in collaboration with Warner Bros. Discovery’s...
Sarvam AI And Razorpay Partner To Launch Voice-First Conversational Commerce
Sarvam AI and Razorpay have officially announced a strategic partnership to build a ‘voice-first’ conversational commerce ecosystem in India. By...
Myntra Adds Tree Hut To Expand Premium Bodycare Portfolio In India
Myntra has introduced Tree Hut, an American body scrub brand, to its platform, expanding its premium bodycare portfolio in India....
Hansgrohe Group Appoints Shrinivas Jyoti As Head Of Marketing
Shrinivas Jyoti has been appointed as Head of Marketing at Hansgrohe Group in India. In this role, he will lead...
Adobe Expands Firefly With Custom AI Models & Advanced Creative Tools
Adobe has unveiled a significant expansion of its creative AI platform, Adobe Firefly, introducing advanced video and image generation capabilities...
Luxor Teams Up With Crayola To Inspire Hands-On Creativity Across India
Luxor Writing Instruments has announced a strategic partnership with Crayola, marking the official entry of the iconic global brand into...
Pure Nutrition Joins Chennai Super Kings As Official Nutrition Partner
Pure Nutrition has collaborated with Chennai Super Kings (CSK), serving as the franchise's Official Sports Nutrition Partner. The association is...
Wellbeing Nutrition Onboards Malavika Mohanan As Brand Ambassador
Wellbeing Nutrition has onboarded Malavika Mohanan as brand ambassador for its Korean Marine Collagen and Skin Fuel Glutathione portfolio, signalling...
70+ Brands & 400 Advertisers Lock Ad Slots For ‘Dhurandhar: The Revenge’
UFO Cine Media Network has revealed that over 70 national brands and nearly 400 advertisers have locked in advertising slots...
Jerin Verghese Steps Up As Director – Brand, Marketing and Communications At EY
EY India has elevated Jerin Verghese as Director – Brand, Marketing and Communications, reinforcing its focus on strengthening brand positioning...