Marketing
Ranveer Singh’s SuperYou & Starbucks Expand Partnership With New Protein Cold Foam Coffee Beverages
Protein is no longer just something people associate with gyms and fitness enthusiasts. It has quietly become part of everyday...
Swiggy Partners With Zerodha Fund House To Help Delivery Partners Start Investing From Rs 100
Swiggy has partnered with Zerodha Fund House to launch a new financial empowerment initiative that allows its delivery partners to...
Blinkit Brings Ray-Ban Meta Smart Glasses To Quick Commerce
Blinkit has added Ray-Ban Meta Smart Glasses to its platform, allowing consumers to order Meta's AI-powered wearable through the quick...
bigbasket Launches bbinstant In Kolkata, Expanding Smart Vending Network
bigbasket, a Tata Enterprise, has announced the launch of bbinstant in Kolkata, extending its quick commerce ecosystem into workplaces, corporate...
Lenskart Brings Labubu Makers POP MART To Launch Eyewear Collection In India
Lenskart has partnered with global collectibles giant POP MART to launch an exclusive eyewear collection in India, marking the brand's...
5 Failed Indian Brand Campaigns & What Marketers Can Learn From Them
In advertising, attention is often celebrated as the ultimate currency. But as many brands have learned the hard way, not...
More Than Just A Tie & A Thank You: Brands That Won Hearts This Father’s Day
Father's Day may come once a year, but for brands, it has become one of the biggest storytelling moments on...
FIFA’s Effort To Hide Gillette Branding Has Become A Marketing Story Of Its Own
One of the most talked-about branding stories from the FIFA World Cup 2026 isn't happening on the pitch, it's happening...
Harley-Davidson & Hero MotoCorp Deepen Alliance For Global Motorcycle Expansion
Harley-Davidson and Hero MotoCorp are set to take their partnership beyond India, with reports suggesting the companies are exploring the...
Chumbak & Crocs Team Up For Summer Style Edit Blending Accessories & Footwear
Lifestyle brand Chumbak has partnered with footwear brand Crocs for a summer themed collaboration that brings together accessories and footwear...