Marketing
Why Brands Need To Stop Chasing Visibility & Start Building Culture
The biggest shift in consumer behavior today is not happening on screens. It is happening outside them. Across concerts, creator...
Olive Garden Makes India Debut With Flagship Restaurant At Worldmark Aerocity, New Delhi
Olive Garden has entered the Indian market with the launch of its first restaurant at World St., Worldmark in Aerocity,...
Women Are Spending Up To 47% More Time Than Men On India’s High-Intent Digital Platforms: Report
Women users are increasingly becoming the driving force behind urban India’s digital attention economy, spending significantly more time than men...
Diet Coke Party Edition 2 Coming To Gurugram With Drake Inspired Listening Experience
The internet’s growing obsession with Diet Coke themed gatherings is getting another offline edition in Gurugram. ‘Diet Coke Party Edition...
IndiGo & Single.id Partner To Enable IndiGo BluChip Rewards On Everyday Card Spends
IndiGo has partnered with Single.id to allow IndiGo BluChip members to earn rewards on everyday spending across partner brands including...
The Psychology Behind Why Expensive Products Feel Superior
Walk into any supermarket, skincare store, or premium café, and you’ll notice something interesting. The more expensive a product looks,...
Parineeti Chopra Joins Johnson’s Baby As Brand Ambassador
Parineeti Chopra has been named the brand ambassador for Johnson’s Baby as the brand expands communication around its nourishment focused...
After Amul, Mother Dairy Also Hikes Milk Prices By Rs 2 Per Litre
Following Amul, Mother Dairy has also announced a hike in milk prices by Rs 2 per litre across key variants,...
ixigo Unveils AI-Native Travel App, Reinvents TARA As Multimodal Assistant
Travel platform ixigo has unveiled a fully AI-native version of its app, introducing a redesigned multimodal AI assistant called TARA...
Amul Hikes Milk Prices By Rs 2, Effective From May 14
Amul has increased milk prices by Rs 2 per litre across India, marking the dairy giant’s first nationwide price hike...