Marketing
KFC Global Appoints Amy Ellis Durini As Global Chief Brand Officer
KFC Global has appointed Amy Ellis Durini as its Global Chief Brand Officer, effective November 1, 2026. She will report...
10 Questions Every Brand Should Ask Before Hiring An Influencer In India
Hiring an influencer can look deceptively simple. Find someone with a big following, check a few impressive engagement numbers, agree...
Swiggy & Hero MotoCorp Partner To Offer Delivery Riders Two Wheeler Deals & Safety Training
Swiggy has partnered with Hero MotoCorp to provide its Food Marketplace and Instamart delivery partners with access to two wheelers...
itel Partners With PhonePe To Bring UPI Payments To Feature Phones
itel has partnered with PhonePe to extend UPI payments to feature phone users, bringing digital payment capabilities to consumers who...
Dyson Launches Camera-Equipped Toothbrush That Livestreams Inside Your Mouth
Dyson has entered the oral-care market with a new high-tech toothbrush that does something few conventional toothbrushes can: show users...
EaseMyTrip & Oven Story Partner For Tokyo Trip Giveaway With Teriyaki Pizza Campaign
EaseMyTrip has partnered with Oven Story for its latest consumer campaign, giving pizza buyers a chance to win an all-expenses-paid...
Why Consumers Prefer Brands That Make Uncertainty Easier To Understand
Imagine choosing between two insurance plans. One clearly explains the premium, coverage, exclusions, and benefits. The other uses broad promises...
Dot & Key Names Aditi Bhatia As Brand Ambassador
Dot & Key has launched a new campaign featuring brand ambassador Aditi Bhatia to introduce the updated formulation of its...
H&M Unveils ‘Dil Chahta Hai’ Collection Celebrating 25 Years Of The Bollywood Classic
H&M is bringing the spirit of one of Bollywood's most iconic coming-of-age films to fashion with the launch of an...
Eveready And Zepto Launch Doorstep Battery Recycling Initiative In Delhi & Bengaluru
Eveready Industries India Ltd. has partnered with quick-commerce platform Zepto to launch a doorstep household battery collection and recycling initiative,...