Marketing
NuSummit Appoints Vijay Verghis As CMO
Vijay Verghis has been appointed as Chief Marketing Officer at NuSummit. In this role, he will lead global marketing across...
After Domino’s, Brands Turn KitKat Heist Into Internet’s New Favourite Trend
On March 29, 2026, Nestlé confirmed that a truck carrying over 12 tonnes of KitKat chocolate bars had been stolen...
ITRH Unveils ‘Vyah’ Collection Celebrating Indian Wedding Rituals & Craft
Occasion wear label ITRH, led by celebrity stylist Mohit Rai and Ridhi Bansal, has launched its latest bridal collection, Vyah,...
Mumbai Indians Onboard FiatPe As Official Payments Partner
FiatPe has been named the Official Payments Partner for Mumbai Indians. The collaboration highlights the growing need for dependable payment...
Voltas Beko Turns Its Factory Into An Experience Hub With ‘Factory Of Happiness’ Campaign
Voltas Beko is rethinking brand engagement with the launch of its ‘Factory of Happiness’ initiative, an experiential platform that translates...
Boldfit Extends RCB Partnership, Introduces ‘Champions #TrainBold’ Campaign
Boldfit has extended its partnership with Royal Challengers Bengaluru (RCB) with the launch of its ‘Champions #TrainBold’ campaign, now in...
Shruti Haasan & Murali Sharma Join Adhira & Appa Coffee As Brand Ambassadors
Adhira & Appa Coffee, part of the EBG Group, has appointed Shruti Haasan and Murali Sharma as brand ambassadors, as...
Borosil Shifts To Emotion-Led Storytelling With New ‘Larah House Shift’ Campaign
Borosil has launched a new TVC, ‘Larah House Shift Campaign,’ for its Larah dinnerware range, conceptualised by Sideways. The film...
The Baker’s Dozen Partners With RCB As Official Bakery & Snacking Partner
The Baker’s Dozen has partnered with Royal Challengers Bengaluru as its official bakery and snacking partner for 2026, tapping into...
Nykaa Expands Its Beauty Playbook With UK’s Q+A Skincare Entry Into India
In a move that reinforces its position as Nykaa has introduced UK-based skincare brand Q+A Skincare to the Indian market....