Pepe Jeans London has announced a collaboration with Shreyas Iyer, in association with ELLE India. The partnership brings together sport and style, positioning Iyer as an extension of the brand’s evolving identity and focus on confidence and individuality. With this collaboration, Pepe Jeans London strengthens its presence in India by aligning with influential voices that bridge sport and lifestyle.
The campaign introduces elevated casual looks that reinterpret classic denim through modern silhouettes, featuring double denim styles alongside relaxed, refined fits with a focus on versatility and everyday wear. Shot in a clean, editorial-style setting, it highlights Shreyas Iyer’s effortless presence, with minimal visuals that keep the focus on the outfits while reinforcing denim as a staple in modern wardrobes.
According to the brand, the edit reflects Shreyas Iyer’s personal style, rooted in simplicity and adaptability. It states that his off-field fashion aligns with his on-field persona, strengthening the authenticity of the collaboration and positioning him as a style influence, through its association with ELLE India, the collaboration aims to connect sport and fashion for a new generation while extending its cultural relevance through editorial storytelling.
Link to the campaign
Pepe Jeans x Elle x Shreyas Iyer
