Dreame Technology has appointed Cristiano Ronaldo as its new Global Ambassador as the company looks to strengthen its international brand positioning in the premium smart home and home appliances segment.
The partnership has been launched under the theme ‘Dreame to Win’ and is aimed at aligning Dreame’s technology focused brand identity with Ronaldo’s global influence and performance driven image. According to the company, the collaboration marks a major step in Dreame’s global expansion strategy as it continues to scale its presence across international markets through AI powered home appliances, smart cleaning systems and connected lifestyle products.
Dreame stated that the partnership reflects shared values around discipline, consistency, innovation and high performance. The company has been expanding its portfolio across categories including indoor and outdoor smart cleaning, smart major appliances, personal care devices and small kitchen appliances.
As part of the collaboration, Ronaldo’s image will be integrated across Dreame’s global marketing campaigns and product categories to strengthen the company’s visibility in key international markets. Dreame said the partnership also highlights its broader ambition to position intelligent home technology as part of a premium and efficiency driven lifestyle experience for consumers globally.
Speaking on the partnership, Cristiano Ronaldo, said, “I am always looking for partners who share my drive for excellence and my commitment to hard work. Dreame is a brand that innovates and delivers top-tier performance, making life easier and better. I am excited to join the Dreame family and support their mission to lead the global market.”
Colm Chang, Global President of Dreame, said,”This is more than a sponsorship; it is a powerful alliance between a technology leader and a world-class sports IP. We recognize each other’s strength, vision, and long-termism. Cristiano’s spirit of focus and excellence resonates deeply with our mission to lead the industry and influence the world through intelligent technology. Together, we are committed to bringing a high-quality, future-ready living experience to households globally.”
Ana Wang, CEO of Dreame Technology North America, said, “Dreame’s dedication to breaking boundaries through innovation is something we truly believe in, We believe in the power of discipline and technology to improve lives. This partnership is an exciting opportunity to showcase how high-end technology and a winning mindset can create a better future for everyone.”
