In an effort to make healthy eating more engaging and consistent, Farmley has launched its new ‘Daily Fuel’ campaign, an influencer-led initiative that turns mindful snacking into a 30-day challenge.
Built around a gamified “bingo” format, the campaign introduces Farmley’s Daily Fuel Box as an everyday companion for nutritious living.
The campaign relies on a strong user-generated content (UGC) engine. Participants are encouraged to create and share 30 unique recipe reels using ingredients from the Daily Fuel Box, which includes nuts, seeds, and curated snack mixes. The format not only drives repeat engagement but also highlights the product’s versatility in everyday diets.
To further incentivise participation, users who complete the challenge stand a chance to win exciting gadgets, reinforcing the idea that building a healthy habit can be both rewarding and enjoyable.
The campaign is anchored by Gurkirat Singh, who is among the first creators to take on the challenge. Through simple, creative formats, he sets the tone for the 30-day journey, encouraging audiences to experiment with recipes and share their own interpretations.
As more influencers join the initiative, the campaign is expected to build a momentum-driven content ecosystem, amplifying its reach across digital platforms.
Link to the campaign:
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Commenting on the strategic intent behind the campaign, Aman Gupta, Head of Marketing, Farmley, said, “At Farmley, we believe that the biggest hurdle to healthy eating isn’t a lack of intent, but a lack of variety and consistency. With the Daily Fuel Challenge, we are moving beyond traditional advertising to build a participatory ecosystem. By gamifying the experience, we are empowering our community to become creators, proving that with the right ‘fuel,’ maintaining a healthy lifestyle can be as exciting as it is rewarding.”
