Loopie marked its first anniversary with an on-ground event ‘Loopie Whoopie’, held on April 11 at its store in Broadway, Pune. The event featured a live performance by Chickeen Masala and was designed as an interactive experience for parents and children.
The format drew from the baby rave concept, turning the retail space into a music led environment where families could engage beyond a typical shopping setting. The initiative reflects the brand’s approach of combining retail with experiential elements to build stronger engagement with its audience.
The store also functioned as a product discovery space during the event, with live demonstrations and guided walkthroughs of Loopie’s range, including strollers, baby gear and diaper bags. The brand introduced three new stroller colour options at the venue, adding to its existing portfolio.
As per the brand, before launching its exclusive store in Pune, Loopie operated through multi brand retail partners such as iBaby, GreenBell and Mom Store, with presence across major cities including Delhi NCR, Mumbai, Bengaluru, Chennai and Hyderabad.
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Commenting on the launch, Akriti Gupta, Founder and CEO of Loopie, said, “This moment is deeply personal. Loopie was born out of a desire to reimagine today’s parenting essentials through the lens of thoughtful design and modern functionality. With our new physical presence at Broadway, that vision finally comes alive in its fullest form.”
“As we mark one year of our journey, this space is more than just a retail milestone; it’s a celebration of everything we’ve built with and for our community. We’re built on the belief that parents and their little ones deserve products that are thoughtfully designed, safe, and intuitive, as well as aesthetic. This space allows them to truly step into the world of Loopie and experience it their way.” he added.
Rini Goel, Head of Marketing, Loopie, said, “Our efforts to ensure Loopie stays top of mind for every parent have been brought to life through our first anniversary. With the Baby Rave at the heart of this celebration, we wanted to create a culturally relevant space to highlight real parenting journeys and milestones.”
“By partnering with Chickeen Masala, we were able to bring this to life in a way that felt natural to both parents and their little ones. We saw parents share funny, relatable anecdotes from their journeys, while the real users of our brand were at the centre of it all, dancing and engaging with the experience around them. It allowed us to build a deeper, more meaningful connection with our community in a way that felt instinctive.” she added
