Flipkart Minutes has entered the gourmet grocery segment, adding premium and speciality food products to its quick-commerce platform. The move comes as quick-commerce companies look beyond everyday essentials and expand into categories that can drive higher-value purchases.
Alongside the gourmet offering, Flipkart Minutes has also launched ‘Pykd’, a private-label brand that will offer products within the category. The move gives Flipkart a combination of premium third-party brands and its own products as competition in quick commerce intensifies.
Flipkart Minutes Expands Into Gourmet Grocery
According to Moneycontrol, the new Gourmet section on Minutes includes products such as cheese, coffee, wood-pressed oils and ghee, ramen and noodles, chocolates, kombucha and boba. The platform also plans to add more premium brands as it expands its assortment.
Flipkart is entering the segment as other quick-commerce players build their own premium grocery propositions. Blinkit has launched Gourmet, while Zepto has introduced Select for imported and gourmet products. FirstClub has also been building its business around premium grocery, while Swiggy Instamart has been developing its private label Noice.
The expansion reflects a broader shift in quick commerce, where platforms are moving beyond the traditional use case of delivering everyday groceries and household essentials. Premium and speciality products give these companies another way to increase the value of individual orders.
Pykd Gives Flipkart A Private-Label Play
Alongside the gourmet launch, Flipkart Minutes is introducing Pykd, its own private label for the category. The brand currently includes products such as namkeen and chips, giving Minutes a proprietary product range alongside products from established food brands.
Private labels can give quick-commerce platforms greater control over pricing, sourcing and margins. They also allow companies to develop products specifically around the buying behaviour of their own customers rather than depending entirely on third-party brands.
For Flipkart, Pykd also creates a way to differentiate Minutes as premium grocery becomes increasingly competitive.
FAQs
- What is Flipkart Minutes?
Flipkart Minutes is Flipkart’s quick commerce service that delivers groceries, household essentials and other products in a short delivery window.
- What is Flipkart Minutes Gourmet?
Flipkart Minutes Gourmet is a premium grocery section offering products such as cheese, coffee, ghee, oils, chocolates, ramen, kombucha and boba.
- What is Pykd by Flipkart Minutes?
Pykd is Flipkart Minutes’ private label brand offering food products such as namkeen and chips.
- Why is Flipkart Minutes entering gourmet grocery?
Flipkart Minutes is expanding into premium grocery to increase its product assortment and capture higher value purchases as quick commerce becomes more competitive.
