MagicDecor has promoted Surendra Kumar Sahoo to Vice President of Sales as the company focuses on strengthening its revenue operations and expanding its presence in the home décor market across India.
Surendra has been with Magic Decor for over six years and has grown within the organisation from a sales executive to a senior sales leader. During this time, he has led teams of over 100 sales professionals and driven strong revenue growth across key markets. His experience spans D2C and B2B sales, with a deep understanding of customer behaviour, conversion strategy, and team building.
In his new role, Surendra will oversee the entire sales vertical at Magic Decor, focusing on scaling revenue operations, expanding market reach, and building a more structured and data-driven sales organisation.
Speaking on his promotion, Surendra Kumar Sahoo said, “Sales today is about clarity, trust and consistency. As we scale, the focus is on building systems that make it easier for customers to make decisions while creating predictable and sustainable growth. I look forward to strengthening our sales processes and building high-performing teams.”
Sidd Panda, Co-Founder and CEO of Magic Decor, said, “Surendra’s journey reflects the culture we are building at Magic Decor. He has grown with the company and has consistently delivered results with discipline and ownership. His understanding of the business and the customer will be important as we scale our sales organisation further.”






