Pluckk has raised Rs 100 crore in its Series A1 funding round led by Euro Gulf Investment, taking its total funding to $26 million. The D2C grocery startup operates in the clean label and farm to fork segment, serving health conscious consumers with fresh and ready to eat food products.
The company plans to use the fresh capital to strengthen its technology and product innovation efforts, with a focus on AI driven tools for demand forecasting, supply chain optimisation, quality control and nutrition personalisation. It also plans to expand its offline retail presence, enter Tier II cities and explore international markets in the next six months.
Founded in 2017, Pluckk also runs two sub brands, Kook and Upnourish, with Upnourish acquired in 2024. The company reports 25% year on year growth over the past two years and an annualised revenue run rate of Rs 100 crore in FY25. It delivered Rs 2.4 crore products to over Rs 1 crore households last year and is looking to widen its distribution further.
Pratik Gupta, Co-Founder and CEO, said. “We are seeing high word of mouth awareness and high repeat rates which are helping us get closer to profitability.”
