Green Gold Animation, the company behind Chhota Bheem, has entered the packaged food category through a partnership with Indo Nissin Foods. The two companies have launched Nissin Chhota Bheem Masala Noodles, bringing one of India’s most familiar children’s characters into the instant noodles segment.
The new noodles variant has been developed as a mild masala offering aimed at children and family households. Each pack includes a QR code that directs consumers to the Nissin Funtastic Playzone, where users can access Chhota Bheem themed mobile games. This adds a digital engagement layer, extending the brand experience beyond the product itself.
The launch comes as India’s instant noodles market continues to grow, with an estimated value of nearly ₹10,000 crore in 2025 and year on year growth of around 10%. Affordable products continue to dominate the category, making it a high volume and competitive segment.
For Indo Nissin, the collaboration brings a well known Indian children’s character into its portfolio and helps the brand strengthen its connection with younger consumers. The association also gives the product a more culturally familiar identity in a crowded category.
Rajiv Chilaka, Founder & CEO, Green Gold Animation, said “Our collaboration with Indo Nissin Foods is a meaningful step in expanding the Chhota Bheem universe into everyday consumer spaces. Nissin is a brand that has built strong trust with families across India, and this partnership allows us to bring our characters closer to children in a natural and engaging way.”
“By combining Nissin’s product strength and retail reach with our storytelling expertise, we are creating an experience that goes beyond the screen while strengthening the long-term value of the Chhota Bheem franchise.” he added.
Daisuke Okabayashi, Chief Marketing Officer, Indo Nissin Foods, said, “With the launch of ‘Nissin Chhota Bheem Masala Noodles’, we are uniting the incredible appeal of ‘Chhota Bheem’ with the great taste and trust of Nissin for kids. Along with the accessible price point, the addition of the ‘Nissin Funtastic Playzone’ further elevates the experience through engaging and responsible play that kids can truly enjoy.”
